Campaigns
JENNA
Establishing Jenna as a Thought Leader
As the driving force behind Jenna’s content strategy, I helped position the founder of JMG PR as a thought leader in the PR industry. Over the course of a year, we revamped her digital presence by striking the perfect balance between business insights and personal storytelling—keeping her content engaging, on-trend, and authentic.
Through a mix of strategic messaging, trend-driven content, and audience engagement tactics, we increased her reach by 1.7M, strengthening both her personal brand and JMG PR’s visibility. This campaign reinforced the power of blending expertise with relatability, making industry knowledge more accessible while solidifying her credibility as a leader in the space.
Real estate
Strengthening a Local Real Estate Brand’s Community
One of my clients in the real estate industry wanted to go beyond selling properties and build a genuine connection with the community, showing that they don’t just work in the area, they live in it. To achieve this, we launched a campaign that highlighted local businesses and showcased the unique vibe of the neighborhood.
I led the campaign from A-Z—conceptualizing, directing, and capturing content that truly represented the heart of the community. We conducted interviews with local business owners and created neighborhood reels that brought an authentic and engaging perspective. Whether working with a videographer or capturing content on my own, I made sure everything felt immersive, informative, and aligned with the brand’s values.
The result? A 760% increase in reel views, proving the power of community-driven content and reinforcing the brand’s deep local roots.