RESUME

Fashion Institute of Technology (FIT), New York, NY

Nassau Community College, Garden City, NY

EDUCATION

  • Bachelor of Science, Advertising & Marketing Communications (Magna Cum Laude)

  • Associate of Applied Science, Advertising & Marketing Communications

  • Associate of Science, Liberal Arts

FREELANCER

Social Media & Email Marketing Specialist | 2024 - Present

  • Developed and executed social media strategies, including content creation, engagement tactics, and analytics tracking.

  • Created high-quality visuals, including reels, photography, and copywriting, to drive brand storytelling.

  • Implemented content strategies that increased engagement and reach across multiple platforms.

  • Designed and executed email marketing campaigns for a law firm, optimizing content for open rates, conversions, and audience engagement.

  • Provided creative direction and execution while adapting to client-driven posting preferences.

JMG PR | New York, NY

Content Coordinator | 2023 - Present

  • Led social media strategy & content production for multiple brands, managing scheduling, copywriting, and engagement across Instagram, LinkedIn, and TikTok.

  • Planned, shot, and edited content across multiple platforms, ensuring brand consistency and audience engagement.

  • Managed influencer partnerships, successfully increasing brand reach through collaborations and content features.

  • Developed digital assets and static content for in-house social media channels, maintaining a consistent posting schedule of 5+ times per week.

  • Launched and managed a company podcast, creating a guest list, designing the logo, pitching guests, and overseeing guest experience to ensure seamless production.

  • Directed award submissions for multiple projects, securing media visibility and industry recognition.

  • Orchestrated blog & newsletter campaigns, curating engaging content that aligns with brand messaging and audience interests.

  • Supported sales & business development efforts through outreach to potential new clients and partners.

Account Coordinator (PR Department) | 2022 - 2023

  • Managed a portfolio of 10+ clients, demonstrating exceptional organizational and multitasking abilities.

  • Conducted regular client meetings and presentations, offering strategic insights and addressing concerns effectively.

  • Prepared comprehensive analytic reports and press clippings on a weekly, monthly, and quarterly basis, ensuring transparency and accountability.

  • Spearheaded event planning to meet client objectives.

  • Provided mentorship and guidance to interns, fostering their professional growth and development.

  • Managed social media for multiple accounts, ensuring consistent engagement and alignment with client goals.

CONTENT CREATION & MANAGEMENT TOOLS

Social Media & Marketing Tools:

Meta Business Suite, Later, Metricool

Creative & Video Editing:

Canva, CapCut Pro, iMovie

E-commerce & Email Marketing:

Shopify, Etsy, Printify, Mailchimp